AIDAS—Attention, Interest, Desire, Action, Satisfaction
Every promotional message must attract a potential buyer first. Next, arouse an interest, which will then translate into a desire to own a product or service. Finally, it spurs her to take action—such as making a purchase. Satisfaction means that the buyer, after all these steps, should be happy with the product. A satisfied customer often share their experience with their friends and family. They tend to become a regular client and buy other products.